Abstract: Data mining is the automated extraction of hidden predictive data from huge databases. It is a prospective approach rather than the traditional retrospective approach followed in many other applications. The main goal of data mining is simplification and automation of overall statistical process, from data source(s) to model application. In this paper, we present to you the importance, goals, applications, advantages and techniques of data mining. We also draw limelight on the improvement on the three major technologies which have enabled data mining to become more apt and productive in the present day scenario.

Keywords: Data mining, hidden predictive data, automation, techniques of data mining.